Let us help you build your passion.
Join us in beautiful sunny Florida for our 2 day exclusive marketing & business building event! Are YOU ready to elevate YOUR business to the next level!
When: July 14th & 15th , 2018
Where: Orlando Florida
Homewood Suites by Hilton- 8745 International Drive, Orlando FL 32819 (407-248-2232)
This premier event is open to all beauty professionals of all levels that want to grow their business and increase their brand awareness. Running a beauty business is not just about technique. You need to have a thriving and increasing customer base to be successful for the long haul.
Are you ready to learn proven strategies that will help you increase your business?
Spots are limited for this exclusive event. So register now to secure your spot and take advantage of early bird pricing! (Ends 5/15) You will have the option of attending 1 day or both days.
Day 1- Marketing & sales workshop + Competition Tanning demo by Michelle Walters founder of Island Glow VA
Day 2-Spray tan certification class through Perfect Glow Sunless. (You will receive full classroom education and view a live spray tan demo. You will not have "hands on" behind the gun as those spots have been filled. )
Schedule Of Events
Day 1- Business Building Workshop-
9:30 Am- 6 PM (break for lunch 12:00-1:00)
Program for day 1:
9:45-10am Introduction by Melissa Weinberg and the Perfect Glow Sunless background story
10-10:20 - Branding musts and crucial content tips for your website. How to maximize your website content to help get more customers (Melissa Weinberg) -
10:20-10:40- How to get found to increase your clientele (Melissa Weinberg)
10:40-11 Groupon strategies that result in repeat business (Michelle Walters)
11- 11:30 How to curate your Instagram feed and strategizing tools for Instagram and Facebook to make your pages appealing and encourage interaction & interest from potential customers. (Melissa Weinberg )
11:30-12 - Tips on how to get client reviews and pictures. How these 2 things are absolutely crucial for your business & why they will make more people want to book your service (Melissa Weinberg & Susan Brand )
12-1 Break for lunch
1:10-1:30 Expert tips on how to get local VIP clients (Fabiola Trujillo)
1:30-1:50 Customer retention strategies that work! How to incorporate a loyalty service plan and show customer love for maximum client retention (Michelle Walters)
1:50-2:10 Tips to sell aftercare to increase your profits and ensure your clients are using the right products (Susan Brand & Michelle Walters)
2:10-2:30 How running too many specials and discounts can actually hurt your business & how to deal with Hagglers (Melissa Weinberg)
2:30-3 How to stand out compared to local competition. Crucial tips on how to deal with competing businesses that pop up in your area & how “comparison mode” can sabotage your business. (Melissa Weinberg, Susan Brand, Michelle Walters)
3:30- 4 How to increase revenue with effective and proven marketing campaigns such as Google and Facebook ads. And which Platform can work best for you (Melissa Weinberg)
4-4:30 Open floor Q&A session with Melissa Weinberg, Susan Brand, Rachel Jenkins, Fabiola Trujillo & Michelle Walters
4:30-5:30- Competition Tanning demo. Increase your business by learning how to apply the perfect competition tan and what you need for this unique service. (Michelle Walters)
5:30-6 Closing ceremony
**5 lucky attendees will WIN a Maximist TNT with PRO gun! ($379 value)**
Day 2-Spray tan class with Perfect Glow Sunless . Consists of full classroom education and view a live spray tan demo. You will not have "hands on" behind the gun as those spots have been filled.
Thiss training is just through Perfect Glow Sunless which is a private company. We are not accredited through or with any state, federal, government or health accredited agency. You are responsible for finding out your states requirements as to what they require for you to start up your spray tan business.
In this class some of the topics that you will learn are:
- Demo displaying the Perfect Glow spray technique and contour tips
- DHA (the active ingredient) and different % levels. Understanding and learning how to spray with more than one DHA level
- Tips on how to improve your spray technique
- Examples of client complaints & Things that can go wrong. (VERY crucial)
- Trouble shooting techniques and how to effectively handle customer complaints. Learn the proper questions to ask your clients to effectively resolve issues
- Various skin conditions and how they can affect the spray tan
- How to spray various body types
- The importance of waivers & consent forms
- Pre tan and post tan care information
- Skin typing guidance
- Understanding different skin conditions
- Certificate of completion
- FREE sample of Perfect Glow Sunless spray tan solution
- FREE VIP membership into my private Facebook group for unlimited support
- Discounted equipment and more!
Schedule for day 2:
Classroom portion- 9:30am-12:30pm
Break for Lunch 12:30pm-1:15pm
Spray tan & contour Demo 1:30pm
Hands on instruction will continue for those students that purchased that option from 2:30pm-5pm (**All of these spots have been filled**)
Melissa Weinberg -(Presenter and Key speaker) She is the founder of Perfect Glow Sunless, spray tan educator and mentor. She started her beauty business as a part time mobile spray tanner and has achieved amazing success that is rarely achieved in her industry.
Melissa has grown her beauty brand into one of the leading companies in the Sunless beauty industry and is ready to share her tips & secrets with you! Her entrepreneurial journey has been featured in publications such as Forbes.com, Money Magazine & South Florida Business Journal. She also just had the amazing experience of attending an open casting call audition for Shark Tank Season 10 (Lets see what happens!)
Susan Brand- Senior Educator and Account manager for Perfect Glow Sunless. Susan is also the founder of healthy Glow Airbrush Tanning in Florida and is an award winning spray tan artist with over 20 years in the beauty industry.
Fabiola Trujillo-Celebrity spray tan artist, educator and founder of Sobe tan in Miami. Fabiola is the celebrity spray tan guru and has spray tanned tons of A-listers such as the Kardashians, Jlo, Rosie Huntington Whiteley, Matt Damon & so many more. She will share her VIP tips and stories.
Michelle Walters- Michelle Walters born and raised in Virginia is the owner of Island Glow, a sunless tanning company. She is a professional makeup artist (15 years) and a master spray tan artist (8+ years). She purchased Island Glow in 2010 from the original owner who created this company of the 1st ever mobile spray tanning company in Richmond, VA but didn't have the time to invest the time it takes to grow a new business into success. Within three months after purchasing Island Glow, Michelle was locked in with her first NFL cheerleading team as their sponsor. From that moment on, she has built her business through referrals, word of mouth, social media and was voted BEST Airbrush Tan in 2017.
Michelle's BEST advice to new spray tan business owners: "Stay In Your Lane. You Do You."
This workshop & training is non refundable **